KIT digital Powers Expansion of Sky Deutschland's Sky Go "TV Everywhere" Solution

PRAGUE, CZECH REPUBLIC, Apr 12, 2012 (MARKETWIRE via COMTEX) -- KIT digital, Inc. (NASDAQ: KITD), a leading video technology and services company, today announced that it has been chosen by pay TV operator Sky Deutschland to expand the reach of its Sky Go "TV Everywhere" solution to new platforms and devices. Sky Go makes it possible to watch Sky's exclusive content across multiple screens including iOS devices, the Web and Xbox 360. The service allows premium customers of Sky to use various connected devices to view a large library of content, including on-demand Hollywood blockbusters, sports and live events.

The KIT Cosmos platform powers Sky Go, making the service feasible and efficient through a single KIT digital content and asset management backend. This second phase deployment of Sky Go was built using the multi-device capability of KIT Cosmos, making an extension of the service to even more connected devices possible.

From the launch of Sky Go in April 2011 through the end of that year, the service reached a subscriber base of 594,000, and achieved over 4 million unique viewer sessions in the fourth quarter of 2011 alone.

Launched in Germany and Austria, the multiscreen service also features full social media integration, allowing users to recommend the latest video content to their friends.

"The numbers speak for themselves: Sky Go is a hit, not only for Sky Deutschland but also for KIT digital as the provider-of-choice for Tier 1 implementations of this scale and sophistication," said Oliver Botti, VP Sales SE Europe, KIT digital. "Consumers have tasted the freedom of video anytime, anywhere, and by using KIT digital's Cosmos platform, Sky is providing its customers with greater flexibility and convenience to watch live and on-demand TV, harnessing the growing trend towards TV Everywhere. We are pleased that our suite of technologies and services can meet the needs of future-looking broadcasters and services providers like Sky Deutschland." This expansion of the Sky Go offering builds on a relationship between KIT digital and Sky Deutschland established in 2010 with the initial design and implementation of Sky Go. KIT digital has delivered to Sky a smooth integration of publishing workflows and the introduction of effective automation procedures for video content.

Mauro Di Pietro Paolo, VP Information Technology, Sky Deutschland: "We are proud to be working with KIT digital as their platform reflects Sky's standards for great content and innovation. The new service extends the relationship we have with our customers through Sky Go and allows them to take their multiscreen viewing experiences to a new level. KIT digital has been a very able partner that matches innovation in video delivery with Sky's superior content offering." About KIT digital, Inc.

KIT digital (NASDAQ: KITD) is a leading video technology and services company. The KIT Video Platform, the company's cloud-based video asset management system, enables enterprise, media & entertainment and network operator clients to produce, manage and deliver multiscreen socially-enabled video experiences to audiences wherever they are. KIT digital services nearly 2,500 clients in 50+ countries including some of the world's biggest brands, such as Airbus, The Associated Press, AT&T, BBC, Bristol-Myers Squibb, BSkyB, Disney-ABC, FedEx, Google, HP, Mediaset, MTV, News Corp, Telecom Argentina, Telefonica O2, Universal Studios, Verizon, Vodafone and Volkswagen. KIT digital maintains executive offices in New York and its operational headquarters in Prague, Czech Republic, with offices in 21 countries around the world. Visit the company at www.kitd.com or follow on Twitter at www.twitter.com/KITdigital.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1946239 Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1946241 Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1946243 Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1946245 KIT digital Media Contact: Daniel Goodfellow SVP, Global Marketing and Communications Tel. +1-917-513-6081 Email Contact KIT digital Investor Contacts: Murray Arenson SVP, Investor Relations & Corporate Initiatives Tel. +1-646-553-4900 Email Contact Sky Deutschland Contact: Moritz Wetter Head of Content & Product Communications Sky Deutschland AG T +49 (0)89 9958 5300 Email Contact SOURCE: KIT digital, Inc.

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