|[April 12, 2012]
TechTarget Opens New Office and Local Operations in Singapore
NEWTON, Mass. --(Business Wire)--
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced
that it has established an office in Singapore to help better manage
Southeast Asian sales operations and work more closely with Asia-Pacific
(APAC) regional marketers.
TechTarget has 363,000 registered members from Southeast Asia and serves
more than 8 million Southeast Asian ad impressions each quarter across
its network of sites focused on enterprise information technology (IT)
topics such as data centers, virtualization, cloud computing, storage,
networking and business applications. Enterprise IT members visit the
TechTarget network to review targeted technical advice, local case
studies, white papers and product reviews to conduct pre-purchase
research and develop their technical skills.
The new Singapore office adds to the established operational bases
TechTarget has across APAC, including offices in China, India and
Australia. TechTarget operates 12 websites in China, 4 websites in
India, 3 websites in Australia and has 20 partner-run websites in Japan.
Across APAC, TechTarget has nearly three million registered members.
As art of establishing this office, Katie Gordon, who has worked for
TechTarget more than 7 years and is sales director of the Asia-Pacific
region, will now be based in Singapore.
"Over the past few years we have seen significant growth across
Southeast Asia. This office in Singapore, in addition to our continued
investment in our Australia, China and India operations, will help us
provide even better service and stronger marketing campaign results to
technology vendors who need to reach a qualified audience of IT buyers
in the region," said TechTarget's Vice President of APAC, Jon Panker,
who is based in Beijing.
(NASDAQ: TTGT) is the online intersection of serious technology buyers,
targeted technical content and technology providers worldwide. Our
media, powered by TechTarget's Activity Intelligence™ platform,
redefines how technology buyers are viewed and engaged based on their
active projects, specific technical priorities and business needs. With
more than 100 technology specific websites, we provide technology
marketers innovative media that delivers unmatched reach via custom
advertising, branding and lead generation solutions all built on our
extensive network of online and social media.
TechTarget has offices in Atlanta, Beijing, Boston, London, Mumbai, San
Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide,
and follow us @TechTarget.
(C) 2012 TechTarget, Inc. All rights reserved. TechTarget and the
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