Mobile500 Alliance to Demonstrate Its Mobile Digital Television Application at NAB Show

Apr 13, 2012 (Close-Up Media via COMTEX) -- The Mobile500 Alliance, an alliance of television broadcasters seeking to develop partnerships to accelerate the availability of a commercial mobile digital television service, announced it will demonstrate its second generation Mobile Digital Television application at the 2012 NAB Show in Las Vegas.

According to a release, enhancements to this version include social media integration, closed captioning, interstitials and interactive banners.

The banner advertisements incorporated into the main menu screen can be sold as static or interactive. This allows the consumer to click for additional information using fully interactive functionality while both the TV station application and programming remain operating in the background. This development enhances the experience by allowing the viewer to engage directly with advertisers while permitting the use of better creative and functionality.

Using the Opanga platform, Video on Demand will include pre-roll inventory on local news clips. The Mobile500 Alliance has partnered with the Denver-based emerging media experts at Accelerated Media to develop and deploy interactive TV advertising and provide for the trafficking of local and national advertising, while providing an authoring system for easy modification and publishing of mobile (tablet and smartphone) and connected-TV applications.

The Alliance will also be demonstrating a new Micro-USB receiving device from Elgato for the iPad and iPhone.

Electronic Service Guide data is provided by BIM/Titan and continues to be delivered by Expway.

Conditional access and audience measurement will be incorporated for the soft launch slated for late June 2012. The Alliance will work with Nielsen, Rentrak and others to provide leadership with regards to audience measurement of Mobile Digital Television.

The Mobile500 Alliance was incorporated in December 2010 with the goal of creating a new growth industry around Mobile DTV.

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