Sales Engine International Rolls Out Marketing Performance Dashboards [Manufacturing Close

(Manufacturing Close - Up Via Acquire Media NewsEdge) Sales Engine International, a B2B integrated marketing and sales acceleration company, announced the release of its marketing performance dashboards as a valuable addition its managed marketing services.

According to a release, the proprietary dashboards help clients overcome a common digital marketing failure point: extracting actionable insights from the complex volume of information marketing automation tools provide.

Designed and built by Sales Engine, the dashboards translate the myriad of isolated measurements generated by different marketing tools into answers to the most critical question marketers face: "How are our programs succeeding in FINDING, CONNECTING with and ENGAGING prospects?" "CEOs are constantly asked to invest in marketing people, programs and tools and they're happy to do so if someone can prove the activity's effectiveness," said Paul Rafferty, Sales Engine International CEO and founder. "Without this information, CEOs don't know which requests to grant or where to direct funds. Our dashboards tie together all of the data related to the prospect database, marketing programs and their impact on the sales funnel. This level of transparency tells CEOs what's working and where to allocate their resources." "The FIND, CONNECT, ENGAGE dashboards Sales Engine built for our company provide powerful insights into our database quality and real- time campaign performance," said Christine Draeger, VP Global Marketing, SafeGuard World International. "As a marketer, I value the dashboards' integration into our existing CRM, which ties together our sales and marketing strategies." Sales Engine said its dashboards were made available to clients on April 2, and will be demonstrated in a complimentary webinar, "Proving Marketing's Worth: What B2Bs Need to Measure and Why," on Tuesday, April 24 at 1 p.m. EDT.

More information: www.salesengineintl.com ((Comments on this story may be sent to newsdesk@closeupmedia.com)) (c) 2012 ProQuest Information and Learning Company; All Rights Reserved.

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