HDFC introduces new mobile application in Hindi

Dec 04, 2012 (Datamonitor via COMTEX) -- HDFC Bank has introduced a new mobile application in Hindi. This will enable customers of the bank in the Hindi heartland to transact at their convenience, from their mobile phones in a language they are comfortable with.

This application will allow users access to MobileBanking in Hindi from their Android smart phones. HDFC Bank has also launched its Hindi SMS banking service which is accessible from basic handset. MobileBanking services is part of the Bank's overall strategy to use convergent communication devices and platform as the interface to engage with customers, across the length and breadth of the country, the bank said.

HDFC Bank has launched MobileBanking solutions ranging from SMS Banking, browser-based and Apps for smartphones like iPhones, Blackberry, Android phones etc. MobileBanking transaction takes place in a secure environment. HDFC Bank regularly reviews, adopts and implements highest security standards to ensure a seamless customer experience. The MobileBanking application will show the users' customized image and security message so that a customer is assured that he or she is using a genuine HDFC Bank mobile application. Moreover, no transaction data or PIN information is stored on the device, so there is no threat to data security if the phone is lost or stolen, the bank added.

According to the bank, with the launch of the Hindi mobile application and Hindi SMS Banking services, around 565 million Indians in the Hindi speaking regions of the country will have t access to their bank accounts in their preferred language. HDFC Bank has developed the banking application for the Android platform.

As per the bank, The Hindi mobile application will allow customers using an Android smart phone to conduct more than 30 banking transactions, from balance enquiry & checking transaction history to fund transfers and bill payments. HDFC Bank has also made banking services in Hindi available to customers using basic handsets. The Hindi SMS Banking service allows customers to carry out a set of 10 banking transactions such as balance enquiry, mini statement and stop cheque by sending an SMS.

In addition, HDFC Bank also announced the launch of Netsafe on Mobile using which a customer can create a single-use virtual card for shopping on the Net. This product provides security from on-line card frauds.

Mr Rahul Bhagat, Country Head, Retail Liabilities, Marketing and Direct Banking Channels, said: "We understand that the Mobile phone will be the first access point to Internet for many Indians and for anyone to succeed in this space, the offering has to be in their language and in a manner that they can understand." Mr Birendra Sahu, Senior Executive vice president, Direct Banking Channels & Premier Banking, said : "We are constantly in touch with our customers and evolve to suit their changing needs to make Banking safe and convenient. Our Hindi MobileBanking service and the Netsafe Card is one such step in this regard and will go a long way in the spread of Electronic Banking to the remote corners of India." http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon

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