Angel Simplifies Customer Experience Management With Enhanced Cloud CTI Adaptor

(Marketwire Via Acquire Media NewsEdge) VIENNA, VA -- (Marketwire) -- 12/11/12 -- Angel, a leading provider of cloud-based Customer Experience (CX) solutions and division of MicroStrategy® Incorporated (NASDAQ: MSTR), today introduced Angel Cloud CTI Adaptor. With the enhanced Cloud CTI Adaptor, business users gain a real-time view into each customer interaction with the organization, enabling a deeper understanding of the customer and resulting in a more personalized customer experience.

Powerful customer experience strategies and solutions keep business users informed of their customer communications and what the customer wants and needs from each conversation. The Angel Cloud CTI Adaptor is one of the first cloud-based CTI solutions to enter the market. By deploying a screen pop of customer information embedded within Salesforce when a customer calls the organization, the Angel Cloud CTI Adaptor gives a comprehensive view of the customer that includes product history, preferences and past conversations. With every customer interaction now immediately integrated into Salesforce, there is one customer data source within the organization that arms business users with the most up-to-date information to quickly make data-driven customer management decisions and improve the customer experience.

"Customer experience is quickly becoming the biggest market differentiator for businesses, and we expect that it will only continue to grow in importance," said Dave Rennyson, president, Angel. "Integrating Angel's Cloud CTI Adaptor creates a new level of customer transparency that empowers each business user to have an interaction that improves the customer relationship and their loyalty to the organization. This advanced understanding of the customer immediately enables more valuable customer support and a more personalized customer experience." Angel's Cloud CTI Adaptor is a turnkey, web-based solution that is compatible with multiple operating systems and browsers and removes the need for a software-based adaptor. It enables business users to easily design, deploy and manage a customer experience solution specifically customized to their organization's and customers' needs. Additionally, the Angel's Cloud CTI Adaptor is also integrated with Angel's cloud-based Virtual Call Center, enabling a secure and seamless data transmission from the IVR to the Cloud CTI Adaptor within Salesforce, eliminating data redundancies and providing an accurate view of the customer to create an interaction that is exclusively tailored to the customer's needs.

Angel's Cloud CTI Adaptor is available now. For more information on Angel, please visit: http://www.angel.com/.

About AngelAngel is a leading provider of cloud-based Customer Experience (CX) solutions for Interactive Voice Response (IVR) and Contact Centers. These solutions enable organizations to quickly deploy voice, SMS, chat, mobile, and Business Intelligence (BI) applications that all put the Customer Experience (CX) First. Angel's solutions are built on an on-demand, software-as-a-service (SaaS) platform and require no investment in hardware, software, or human resources. More than 1,000 customers worldwide turn to Angel's CEM solutions to delight their customers and their bottom line. www.Angel.com Contact: Mallory Cloutier SHIFT Communications 617-778-1888 Email Contact Source: Angel

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