The trend towards mobile is here to stay, and as it becomes more obvious, operators, manufacturers and developers are clamoring to get a strong foothold in this market. In its Feb 2013 Allot (News - Alert) MobileTrends Report, the company highlights important features operators must address in order to improve quality of experience and create new service packages that are both innovative and engaging. As a leading supplier of service optimization and revenue generation solutions for mobile and fixed broadband service providers, the company shows how the right data can be used to improve services and generate more revenue.
The report provides insight into how subscriber traffic analysis and digital lifestyle can be used more effectively by operators. The information is segmented into online activity, daily usage patterns, type of content consumed by the user and how this usage affects the network. The information was gathered from different participating mobile operators around the world who were completely subscriber-anonymous.
Organizations are increasingly using sentiment analysis to determine how the consumer is using a particular product and how it affects the business. In the report, Allot makes the case for the importance of understanding the digital lifestyle of each individual and how he or she affects the network.
The analysis of this network usage by the subscriber revealed patterns and online behavior, which Allot categorized into five different digital lifestyles. The lifestyles are the Info Seeker, which represents 32 percent of subscribers’ access information through ad-hoc browsing, and most of them get online during the evening.
The Info Guzzler represents only five percent of the subscriber, and their activity is mainly done during the day for P2P and other types of downloading. The Social Monitor represents 14 percent of the subscribers who use it for social networking, video and VoIP during mid-day.
The Social Mingler makes up 15 percent of the subscribers, and the applications they use most are social networks, video and browsing during mid-day and evening. The Digital Mover and Shaker represents the largest group at 34 percent, and they use a combination of personal data and social data with a round the clock activity.
"This report emphasizes how mobile operators can capitalize on digital lifestyle segmentation while simultaneously increasing loyalty among subscribers. Allot's market-leading solutions allow operators to perform similar analysis on their own networks and tailor their offerings to the different lifestyles of their customers in order to improve quality of experience and create true value for their customers," concluded Andrei Elefant, VP Marketing and Product Management at Allot Communications (News - Alert).
Edited by Allison Boccamazzo