Sandvine (News - Alert) got its start providing gear for traffic management applications. But, increasingly, the company’s policy control solutions are being used for service creation.
That’s the word from Dan Siemon (News - Alert), a product manager at Sandvine, who spoke with TMCnet at Mobile World Congress about some of the service providers that have leveraged the company’s solutions to enable new offerings.
Sandvine says one of the success stories on this front involves Vox Telecom, a DSL provider in South Africa that wanted to give select customers a taste of what life would be like if they upgraded to a 40gbps connection. The communications service provider, whose aim was to increase subscriber revenue and differentiate itself in the marketplace, targeted gamers by partnering with retailer Look & Listen, which offered people who bought Call of Duty Black Ops a special link and code they could use to try out connectivity optimized for the gaming experience. Sandvine’s Usage Management product running on its network policy control platform enabled Vox to deliver this offer.
“They plan on rolling this out for every blockbuster game now,” says Siemon of Vox.
On a separate front, Sandvine solutions have helped Movistar create differentiated service plans based on the kinds of apps subscribers use.
Siemon adds that Sandvine continues to add to its product line, having recently announced the 24700, a 120gig in-line version of its flagship solution. The new product, announced and few weeks ago and shipping now, adds complex processing for certain use cases.
The company also recently came out with an upgrade to its usage management suite. It now includes some prepackaged applications and offers the ability to support larger service providers with more complex service creation requirements.
Sandvine also has a new peering dashboard on its network analytics tool. That provides network operators with application-layer visibility at their peering points. The overall network analytics solution, which Sandvine introduced about two years ago, is a dashboard that can enable executives and marketing teams to get a high-level view of what’s happening on the network so they can get a sense of bandwidth trends, quality of experience scores by geography, and how various applications are performing at any given time, for example. The company brought a real-time entertainment component to the dashboard in the fall.
Edited by Brooke Neuman